# Creative TikTok Post Ideas for Marketers in 2023
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Chapter 1: Engaging TikTok Content Types
In order to inspire your TikTok content strategy, it’s essential to explore the various engaging post types that thrive on the platform. Whatever direction you choose, ensure that your content is entertaining.
Music Videos
TikTok evolved from the Musical.ly platform, which was centered around lip-syncing to popular music tracks. Consequently, it’s no surprise that short music videos and montages remain a staple on TikTok. You'll discover a variety of lip-syncing clips, along with more inventive music videos that creatively link song lyrics to characters from video games.
Comedy Videos
Humor is a significant aspect of TikTok, with countless videos designed to amuse audiences. It’s fascinating how creators come up with unique and funny concepts that resonate with viewers of all ages. While many comedic clips are spontaneous and last around 15 seconds, others are well-crafted and thoughtfully detailed. Crafting humor can be challenging, but if you succeed, you'll forge a strong connection with the TikTok community.
Special Effects Videos
TikTok offers a range of special effects that can enhance your videos. For instance, various face filters are available to make your content visually striking. Special effects videos tend to capture user interest, so take some time to familiarize yourself with the platform's capabilities.
Duet Videos
The "Duets" feature allows you to respond to a musical post by creating a side-by-side video using the same audio. This functionality, which gained popularity on Musical.ly, remains a favorite among users. Many successful duet videos showcase reactions to original content, often resulting in humorous outcomes. Creating duet videos is straightforward, enabling you to react to your own footage as well.
Challenge Videos
Hashtag challenges are a viral sensation on TikTok. The #tumbleweedchallenge, initiated by Jimmy Fallon, garnered over 10 million engagements in less than a week, with thousands of videos participating. Essentially, a challenge video invites users to partake in a fun activity. Successful challenges, such as the #ChipotleLidFlipChallenge, can lead to remarkable engagement when executed correctly.
Creating a TikTok Video
When promoting your brand on TikTok, planning your videos is crucial. While spontaneous videos can engage users, well-thought-out content typically performs better. Creating a TikTok video is quite intuitive, especially if you're familiar with posting stories on platforms like Instagram or Snapchat.
To start, click the "Plus" icon at the bottom of the screen to access your camera. You can record either a brief 15-second clip or a longer 60-second video. Alternatively, use the "Upload" option to share pre-recorded content. TikTok’s tools allow you to incorporate various special effects, including:
- Speed adjustments
- Slow motion
- Switching between front and rear cameras
- Timer functionality
Explore TikTok’s array of effects by tapping the "Effects" icon on the left side. You'll find options tailored to different environments, including augmented reality effects. If your video features pets, there are even special effects designed for them. The "Beauty" feature can help enhance your appearance by minimizing any shadows.
Additionally, TikTok provides a selection of filters numbered for easy access, similar to Instagram. These filters enable you to modify your video's color palette. The timer feature is particularly handy for hands-free recordings, allowing you to shoot without holding down the recording button.
It’s advisable to experiment with TikTok's special effects tools to gain proficiency. Once comfortable, you can explore the Duets feature. To create a duet, simply tap the share button on the original video and select Duet.
Incorporating Music into Your Videos
Adding a music track can significantly enhance your TikTok videos. After recording, you can insert a song by tapping the "Add a Sound" icon on the right side of the screen. This opens a streaming menu similar to Spotify, where you can explore popular tracks and even discover additional songs from Apple Music.
Keep in mind that TikTok offers only short clips of songs; complete tracks are not available for direct editing. However, you can play music on another device while recording, allowing it to be registered as an original sound. Just be cautious to avoid copyright infringement when capturing sound from external sources. Within the sounds menu, you’ll find tracks linked to various TikTok challenges.
Once your video is complete, click "Next" to access a page resembling Instagram's post interface. Here, you can craft a caption, include relevant hashtags, and tag other users. You can also modify privacy settings, such as enabling or disabling Duets and comments. If you prefer to save your video for later, tap "Draft" to revisit it.
Conclusion
When posting on TikTok, prioritizing user engagement is essential. Creating captivating videos that foster interaction will keep your followers eager for more content. However, avoid the pitfall of posting frequently at first and then going silent; this can convey a lack of interest to your audience.
Establishing a posting schedule is vital for success on platforms like TikTok. Regularly sharing new content will enhance your chances of increased engagement and follower growth.
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