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Creating Content: Why 2022 is the Year to Begin Your Journey

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Chapter 1: Understanding the 90–9–1 Rule

In the realm of online communities, you may have encountered the 90–9–1 rule. For those unfamiliar, let me clarify. This principle suggests that internet platforms consist of three categories of users:

  1. Lurkers: Making up 90% of users, these individuals primarily consume content without contributing.
  2. Contributors: About 9% engage by reacting to or sharing content, but they seldom create anything original.
  3. Creators: Only 1% actively produce content for others to enjoy and engage with.

While this is a general guideline and can differ across communities, it highlights a striking reality: most people engaging with online content are either lurkers or contributors, representing 99% of the user base.

Before you feel disheartened, recognize that there's nothing wrong with this; rather, it presents a unique opportunity.

Why is This Significant?

If merely 1% of users are generating content, only a small fraction of individuals gain visibility. This select group is the one benefiting from the platform, as they have the chance to cultivate an audience, monetize their efforts, and potentially earn a living. These are the individuals who appear to lead extraordinary lives, often showcasing enviable experiences while the rest of us watch from a distance. The key distinction? They took the initiative to “Share.”

The Challenges of Content Creation

It’s crucial to acknowledge that becoming a content creator is not straightforward. For instance, YouTube boasts around 38 million users, and following the 90–9–1 rule, this implies approximately 380,000 active content creators regularly posting. To succeed, creators need to distinguish themselves, consistently deliver quality content, and master skills such as video editing, scripting, and marketing. Although different platforms may require varied skill sets, perseverance, creativity, and determination are essential across the board.

The Call to Action for 2022

This year presents an ideal moment to embark on your content creation journey if you haven’t already. Shift from the consuming habits of 99% of users and join the ranks of the 1% making a tangible impact. The pandemic has transformed our work and lifestyle, resulting in an unprecedented reliance on screens. Seize this opportunity to begin sharing and posting the content you've always wanted to create.

If thoughts like “I’m too shy,” “No one will watch my video,” or “I’ll just embarrass myself” cross your mind, remember that such self-doubt is what keeps you from progressing. Avoid self-rejection and overthinking; without taking that first step, you’ll never give yourself the chance to thrive.

Don’t remain a lurker; become a creator.

Who knows? This decision might just transform your life...

The first video, Why You Need to Start Creating Content NOW!, discusses the urgency of beginning your content journey in today's digital landscape. It highlights the potential rewards and motivations for taking that leap into content creation.

Chapter 2: The Balance of Content Creation

As we dive deeper, it's essential to consider the evolving landscape of content creation and the importance of quality over quantity.

In the video, 3 Reasons to Create Less Content in 2022, the discussion centers around the benefits of focusing on fewer, high-quality pieces rather than overwhelming audiences with excessive content. This perspective challenges the notion that more is always better, encouraging creators to find their unique voice.

Conclusion: Embrace Your Creative Journey

Ultimately, stepping into the realm of content creation can be life-changing. As you begin to share your thoughts, experiences, and creativity, you not only contribute to the digital community but may also discover new opportunities and connections along the way.

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