Voices in Podcasting: Exploring Key Thought Leaders in the Medium
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Chapter 1: A New Era in Podcasting
In the past, Rolling Stone Magazine held the title of the premier authority on popular music, while Casey Kasem's Top 40 provided a snapshot of what was charting. For decades, the TV Guide served as the definitive guide for viewing choices; a feature on its cover often guaranteed a show's ratings success. Similarly, movie critics like Siskel and Ebert could make or break a film with their thumbs up or down, eclipsing even Rotten Tomatoes.
But what about the realm of podcasting? Who are the trusted voices that can guide listeners toward quality content? Which journalists, critics, and podcasters can we rely on to help navigate the podcasting landscape, hold the industry accountable for its missteps, and address issues of corporate greed and monopolization?
The following individuals are not an exhaustive list of podcast thought leaders, but a starting point based on my observations within the podcasting sphere. I acknowledge that my perspective, as the manager of the Podcast Reports blog and the Ear Worthy publication, is somewhat limited. Nonetheless, let’s dive in.
Section 1.1: Ashley Carman
Ashley Carman currently writes a noteworthy column for Bloomberg focused on podcasting, showcasing her impressive background as a former senior reporter at The Verge. Her work is characterized by sharp wit, insightful analysis, and a critical stance against corporate malfeasance within the podcasting world.
Carman has uncovered shocking revelations, such as guests paying up to $50,000 to appear on popular shows, leading her to label these practices as “payola.” She argues that audiences deserve transparency regarding promotional affiliations. For instance, a sleep expert discussing the merits of a particular pillow could easily be perceived as a hidden advertisement rather than genuine advice.
In her columns, Carman has consistently raised concerns about the concentration of power among major players like Spotify, Apple, and Amazon, urging for greater accountability and transparency in the industry.
Check out Ashley Carman's impactful work on Bloomberg.
Section 1.2: Arielle Nissenblatt
If Ashley Carman is the investigative journalist of podcasting, Arielle Nissenblatt serves as its creative spirit. Her journey into podcasting began during a traffic jam in Los Angeles, where she found solace in her favorite podcasts. This experience spurred her to create the EarBuds Podcast Collective in 2017, a platform that curates weekly podcast recommendations based on various themes.
EarBuds stands out with its comprehensive archives, allowing listeners to explore podcasts that transcend typical genre classifications. Each week, a different curator selects five podcasts centered around a specific theme, fostering a sense of community and discovery.
Nissenblatt also acts as an advocate, uniting podcasters to address significant social and cultural issues. Following the U.S. Supreme Court's decision to overturn Roe v. Wade, she played a vital role in organizing a host-read ad campaign to raise awareness.
Explore the EarBuds Podcast Collective for innovative recommendations.
Chapter 2: The Guardians of Podcasting
Section 2.1: James Cridland
James Cridland, originally from the UK but now residing in Australia, edits Podnews, a daily newsletter with a subscriber base of around 25,000. This publication serves as a reliable source of information for podcasters, covering everything from industry news to monetization strategies and common pitfalls for new shows.
Cridland is also recognized as a radio futurologist, sharing insights about the future of audio. He has been instrumental in pioneering developments in streaming radio and enhancing audio quality at the BBC.
Section 2.2: Lauren Passell
Lauren Passell founded Tink Media, a podcast marketing and PR firm that has significantly impacted shows like Dani Shapiro’s Family Secrets and PEOPLE Every Day. Her passion for podcasts is evident in her newsletter, aptly titled Podcast The Newsletter, where she shares her heartfelt recommendations and interviews with key figures in the podcast community.
Passell's dedication to promoting lesser-known podcasts is commendable, as she highlights voices that might otherwise remain unheard, fostering a rich tapestry of stories and perspectives in the podcasting landscape.
In conclusion, the podcasting sphere is filled with individuals dedicated to preserving the medium's integrity. While we have only scratched the surface by highlighting a few thought leaders, it is crucial to recognize that true thought leadership differs from mere influence. As we continue to explore this dynamic landscape, let’s celebrate those who contribute to the depth and diversity of podcasting.