Unlocking the Potential of $37 Online Courses for Steady Income
Written on
Chapter 1: The Value of Online Courses
Creating an online course is a low-cost investment that can yield ongoing income for years to come. While it might not make you a millionaire overnight, it can certainly help you transition from financial struggle to stability, allowing you to better support yourself and your family.
I have several online courses and plan to develop more. They've proven to be a valuable income stream, and as my brand expands, they will likely generate even more revenue with little extra effort. This is something worth considering.
I firmly believe anyone can develop a $37 course that generates an additional $250 or more each month. However, many individuals fail to monetize their courses and feel lost and discouraged. In this guide, I’ll provide a step-by-step approach, from understanding the psychology behind course creation to the essential tools you'll need.
This guide is not intended for those looking to create a six-figure course; rather, it's designed for beginners.
Section 1.1: Avoid Creating a Course Prematurely
I made the mistake of rushing into course creation. My initial intention was simply to create one, which often leads to failure. To successfully launch a money-making course, you must not start with the mindset of just making a course. Why?
When you approach it this way, you risk getting distracted by your preconceived notions of what an online course should look like. You might feel compelled to imitate others or focus too much on presentation, which can be counterproductive.
Instead of mimicking existing examples (including mine), it’s crucial to find your unique approach. Many struggle to identify what that is, which is why I recommend starting by building a personal brand. As you develop your brand and gather feedback, your direction will become clearer.
Your $37 course should serve as the most efficient way for a specific audience to achieve quick, tangible results. Thus, you don’t create a course per se; you design the quickest route for a targeted group to obtain a result they desire in a manner that is easy to digest and implement.
Section 1.2: Identify Your Audience's Desires
It’s essential to recognize the distinction between what people need and what they want. Those passionate about helping others often fall into the trap of focusing on needs (myself included). While it’s great to provide what people need, they often pursue what they desire instead.
If you’re truly passionate about addressing a particular need, you can still create content around it, but it’s equally important to cater to what your audience wants. A successful course often arises from feedback.
If multiple individuals request instruction on the same topic, that’s a clear indicator you should develop a course around it.
Section 1.3: Choosing the Appropriate Delivery Method
The delivery format is largely your choice. If you're teaching practical skills that individuals need to apply, a course is your best bet; if you're simply sharing information, a book might suffice.
Personally, I utilize audio for my courses, allowing my audience to absorb the material repeatedly until it becomes second nature. For instructional content involving tools, screen-sharing videos are ideal.
Visual aids can be beneficial, but avoid overly dull formats like PowerPoint presentations. Always listen to your audience’s preferences for delivery methods to ensure seamless engagement.
Section 1.4: Crafting an Impactful Course Title
One major reason people hesitate to purchase courses isn’t the price or time constraints; rather, it’s that they don’t feel a compelling need for the course. Thus, a significant portion of your effort should focus on creating something that resonates as essential.
The title of your course plays a crucial role. If you successfully identify a desirable outcome, create engaging content, and select the right delivery format, but fail to nail the title, all your hard work may go to waste.
Opt for a title that reflects the results your course promises. For instance, instead of naming a weight loss program "A 90-Day DIY Exercise Plan," consider "The 37 Calories Per Day Drop Sequence," which may evoke greater interest.
Chapter 2: Marketing Your Course
The first video explores how to successfully create an online course that can generate substantial income, focusing on actionable strategies and insights.
When advising my clients, I often emphasize the importance of identifying your marketing channel early on. Without a marketing strategy, finding your target audience becomes a challenge.
My approach is to first identify potential customers and then create a product to meet their needs. When you have an established marketing channel, your course can effectively sell itself, allowing you to focus on other pursuits while generating passive income.
There is no one-size-fits-all solution; it varies based on what suits you best. Some leverage social media ads, while others utilize automation or engage directly with potential clients through conversations. Experimentation is key until you discover a method that consistently works.
Remember, until your course can market itself, recurring revenue will remain elusive.
The second video offers comprehensive guidance on how to earn $5,000 per month with online courses, providing viewers with practical steps to achieve their financial goals.
Conclusion
Creating a $37 course that generates an extra $250+ per month is achievable by following these steps:
- Identify a desirable outcome.
- Name your course based on that outcome.
- Develop an efficient delivery method for your audience.
- Choose effective marketing channels.
- Engage with your target audience regularly.
- Launch your course and automate your marketing efforts.
With these strategies in place, your course can thrive. For further guidance, consider the $10 self-diagnostic tool to keep you on track as you navigate your online journey.
Cheers!